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Zilliqa, the high-performance, high-security, and low charge layer-1 blockchain protocol, proclaims that it has introduced on board Artwork Malkov to steer the advertising and marketing capabilities within the new Head of Advertising place.
That is the corporate’s first senior function to be based mostly out of the US, as Zilliqa continues to broaden its presence in North America. The appointment comes at an thrilling time as Zilliqa enters the subsequent section of its development, and surges in 2022 as a critical blockchain contender in DeFi, gaming, and Web3 area.
Malkov is a real blockchain and advertising and marketing native, having beforehand led the cost as Chief Advertising Officer at IoTeX and Polymarket and as Chief Digital Officer at BlockchainDriven. His experience with scaling and rising corporations will probably be instrumental in elevating Zilliqa’s profile as one of many main layer-1 blockchains. Alongside his place at Zilliqa, Malkov can also be an advisor on the Columbia Lab-to-Market Blockchain Accelerator, the place he offers strategic steering to the newest accelerators.
“Zilliqa leads a few of the most noteworthy improvements on the blockchain,” says Artwork Malkov, Head of Advertising at Zilliqa. “I’m thrilled to affix the staff at this important level, and support in increasing the worldwide attain of Zilliqa as we roll out varied new merchandise throughout a spread of industries equivalent to creator economic system, P2E gaming, and DeFi.”“Artwork brings over a decade of expertise in advertising and marketing inside the blockchain trade, so we’re excited to have him on board to leverage his data and abilities,” says Dr. Ben Livshits, CEO at Zilliqa. “He will probably be a priceless asset to the Zilliqa staff and open up many alternatives for our future.”
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