Zipmex CEO on new blockchain supermarket

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We’ve all heard of blockchain expertise — it’s used as a type of decentralised file holding in relation to cryptocurrencies, and has turn out to be a buzzword related to DeFi and new expertise. Nevertheless, blockchain expertise has extra to supply than simply cryptocurrencies and DeFi. 

For Singapore-based digital property trade Zipmex, the following step that blockchain expertise needed to take was to combine the digital and bodily world. 

As such, its co-founder and CEO Marcus Lim got here up with an thought that will just do that. In notably, he toyed with the idea of a blockchain-powered grocery store, which was ultimately launched late final month.

“Our imaginative and prescient has at all times been bridging crypto and the bodily world by blockchain expertise. Impressed by the metaverse, the concept of a blockchain grocery store got here to life,” says Marcus.

Revolutionising the procuring expertise

blockchain supermarket
Picture Credit score: Bakery Swap

The thought of a blockchain grocery store definitely sounds fascinating. In spite of everything, the ideas of blockchain expertise and procuring appear to have little in widespread. 

The mixing of blockchain expertise and procuring will imply that retailers are in a position to present real-time updates and improve operational effectivity, whereas making certain larger safety for customers and retailers alike.

With a blockchain grocery store, retailers and shoppers have larger choices when procuring. For patrons, the vary of merchandise may be radically elevated, with unique and restricted version merchandise — assume NFTs and different digital collectibles, on prime of standard merchandise. 

Sellers also can provide far more for his or her prospects. Marcus means that the mixing of the bodily and digital worlds will permit for the grocery store to run interactive campaigns to spice up gross sales.

These modifications would gamify the procuring expertise for patrons, and provide safety and transparency for each retailers and prospects.

Unique and restricted version merchandise will likely be accessible for patrons to work together with and gather as an NFT. These NFT collectibles can then unlock new merchandise and unique experiences at bodily shops.

… These interactive experiences mirror our purpose to interact prospects by way of multi-touch factors and empower them to step foot into the world of digital property, marking an vital step in elevating our omnichannel expertise by the combination of activations on the metaverse.

– Marcus Lim, co-founder and CEO of Zipmex

Serving to the crypto and blockchain neighborhood

Zipmex central food retail
Picture Credit score: Zipmex

Nevertheless, the journey to construct a blockchain grocery store hasn’t precisely been smooth-sailing.

Blockchain expertise has its fair proportion of detractors, and Marcus notes that there’s a important information hole that creates a barrier to the rising acceptance of blockchain expertise in most people and enterprise sectors.

Due to this fact, Marcus is extraordinarily grateful for the assist he has obtained from his companions at Central Retail, who helped him launch the mission.

Central Retail — the mum or dad firm of Central Meals Retail — is a retailing platform primarily based in Thailand. With Zipmex offering the expertise and Central Retail offering merchandise and prospects, the partnership serves as a novel alternative for each firms.

On the similar time, Marcus hopes that this mixing of ideas will expose common shoppers to blockchain expertise and by extension, cryptocurrencies.

“We additionally consider the potential of blockchain expertise goes past monetary providers, therefore we’re taking step one by this retail partnership to deliver us nearer to common audiences in Southeast Asia,” provides Marcus.

Picture Credit score: Zipmex

That mentioned, Zipmex is trying to collaborate with totally different industries, in an effort to broaden their presence within the metaverse, in addition to to assist the crypto and blockchain neighborhood elevate their standing.

Blockchain grocery store is only the start

Picture Credit score: Zipmex

In response to Marcus, the blockchain grocery store is simply one of many many ongoing initiatives for Zipmex.  Extra is unquestionably on the way in which.

For one, Zipmex is already planning for extra consumer engagement-driven activations this yr — involving NFTs and metaverse — as a way to deliver digital property nearer to audiences within the Asia Pacific area.

On the finish of the day, Zipmex hopes to ask most people to hitch the crypto world by varied interactive experiences, selling a way of life that runs parallel to each the web and offline world.

“As an business chief in Southeast Asia, we see it as our duty as effectively to teach individuals about crypto and fight the stigma they’ve for our business. Alongside different initiatives, this blockchain grocery store is among the many steps to assist encourage and speed up mass crypto adoption within the area.”

Featured Picture Credit score: Zipmex

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